How to Make Your Event the Talk of the Town

Unleash the Power of Connection - Your Ultimate Guide to Event Promotion

2 Apr 2024
Written By Michelle

Throwing an event is one thing, but getting people to actually show up? That’s where the real challenge lies. In a world overflowing with notifications and invitations, making your event stand out requires a bit of creativity and a lot of heart. Here’s a down-to-earth guide on spreading the word and filling those seats.

Dive Into Social Media

Social media isn’t just for scrolling; it’s your event's best friend. But don’t just throw posts into the void—engage, interact, and get people excited.

LinkedIn: Not Just for Job Hunting - No, really!

Sure, LinkedIn is boring and a bit of drab sometimes, but it’s also ripe with groups and folks looking for events that could give them a leg up. Get involved in conversations, share insights, and soon your event will pique the interest of the right crowd.

X: #LetsGetTalking

Create a unique hashtag and make it the heartbeat of your event on X. Chat it up with followers, join relevant conversations, and don’t shy away from asking influencers for a shoutout. The real-time nature of X makes it perfect for updates and teasers.

Instagram: Show, Don’t Tell

First thoughts may be on vacation photos or fashion, but Instagram is a lot more! A picture is worth a thousand words, and Instagram lets your event speak volumes. Behind-the-scenes looks, speaker snapshots, and countdowns can turn followers into attendees.

Tik-Tok: What??

We've all been guilty of moving to that catchy tune, but Tik-Tok provides a treasure of information - once you get beyond the latest dance moves! Develop your cult following using original content from your past events or from your speaker promo material and watch the danc... I mean audiences roll in!

Content Is King

Whether it’s blogs, emails, or videos, your content should be as engaging as your event aims to be. Don't put the audience to sleep - at the event or promoting it!

Email Newsletters: Keep It Personal

Segment your lists and tailor your messages. A personal touch goes a long way in making recipients feel like part of the story you’re telling.

SEO: The Long Game

Optimize everything for search engines. Your event should pop up whenever someone’s curiosity strikes.

The Power of Influence

Link up with influencers who share your passion. Their endorsement can amplify your event’s reach beyond your wildest dreams.

Pre-Event Warm-Up

Consider hosting a webinar or a live chat to offer a sneak peek of what’s to come. It’s about building anticipation and providing value upfront.

Keep Them Coming Back for More

Retargeting ads remind interested folks about your event when they’re browsing elsewhere. It’s like a gentle nudge towards hitting that "register" button.

Sweeten the Deal

If you're charging for your events - who doesn’t love great value when they see it? Early bird rates or group discounts can turn maybes into definitelys.

Keep it Informative - but short

Promoting an event in today’s digital age is about much more than just blasting information. It’s about telling a story, building relationships, and creating experiences that start long before the main event. With these tips, your event won’t just be another entry in the calendar—it’ll be the highlight the audiences look forward to!