If you’re a company just getting your events off the ground, running a virtual event is a waste of your time.
You’re not HubSpot. You’re not Salesforce. You don’t have 20,000 followers hanging on your every livestream. You’re trying to build credibility, create real connections and actually close deals—and Zoom just isn’t going to cut it.
Yes, they look good on paper. Cheap. Scalable. "Global reach." so goes the sales pitch. But here’s what actually happens:
You post your registration link on LinkedIn.
A bunch of people sign up and never show up.
A few do, but keep their camera off while answering emails.
You end the event, feel kind of empty and realize no one actually remembered a word you said.
That’s not an event. That’s a glorified slideshow with a laggy interface.
If you're a growing business, the real ROI of events comes from trust and human connection. You want to:
Show you’re serious.
Meet people who might become customers or partners.
Create a space where people actually talk, not just consume.
But trust doesn't come through pixels. Trust happens over coffee. Over a laugh. Over a "that’s exactly what I’m dealing with too" moment.
Virtual events flatten that. They turn shared experience into background noise.
This isn’t about spending a fortune or booking a convention center. It’s about getting humans in a room—10, 20, 30 people. That’s it.
It’s about being brave and showing your face, having a point of view, being generous with your unique skills and creating something people will actually remember.
A rooftop breakfast, a warehouse showcase, a hands-on demo night in a co-working space—whatever fits your vibe. Just make it real.
So skip the livestream. Kill the webinar. Don’t fall into the trap of trying to be like everyone else. Be uniquely you and create the kind of event no one forgets.
Just bring people together and say something worth listening to.
If you'd like to find out more and get a demo of how easy it would be to host your events using UPEvent, contact us now to arrange a demo slot!